CO FOUNDER AND ARTISTIC DIRECTOR
After having graduated in PR & Communications at University, Joanne turned to the heart of Central London to carve out a career in the fashion PR industry. Here, Joanne spent time working with emerging designers and established brands in developing and executing PR campaigns, assisting in product and press launches, catwalk shows and after parties across London Fashion Week and other events.
With her experience spanning over 12 years, Joanne has worked across a vast range of brands from high street powerhouses such as The Arcadia Group to high-end labels including Amanda Wakeley, Peter Pilotto, Giorgio Armani and Versace and has established contacts in some of today’s most sought after media outlets across print, digital, TV and radio.
Whilst her passion has been very much fashion focused, Joanne’s experience extends to developing strategic partnerships with brands in the luxury sector for luxury services such as VIP and executive private jets, maintaining and diversifying the creative for Virgin Atlantic, as well as celebrity brand management for products and services from Peter Andre, Millie Mackintosh, Amy Childs and Gemma Collins.
Joanne very much continues her creative streak by developing Urban City Dance as a brand and growing its outreach.